claudia cimpan

work / red bull

Puma and the Team join forces to become #FasterTogether in 2016 and beyond. Run together, charge together, race together. For this purpose I came up with all brand and visual storytelling, developing a stampede camo that was used in team wear and lifestyle collection.

One facet of our new product design met the eye of the spectators most prominently: Representing the strength and determination of two equally ambitious partners, we introduced The Stampede as a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles, and lifestyle collection.'

Responsibilities:

  • concept
  • branding
  • graphics
  • collaterals

Images: Puma

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