claudia cimpan

work / jaden smith

FORCES OF NATURE

Brand concept for a series of sustainable pieces designed by Jaden Smith.

Driven by sustainability, branding was solved as a singular stamp applied on all pieces.

Collaterals have been engineered out of sustainable materials developed by shredding fabric residues into denim dust.

Responsibilities:

  • branding concept
  • design
  • development  


More at: https://www.g-star.com

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