claudia cimpan

work / g-star raw


G-star has enormous depth and breadth of product. To look like one brand in the consumers eye a clear definition of the brand's distinct dna for each category and channel became a very prominent need.

With a new collection architecture in place, I was appointed to define and refine a visual identity and brand hierarchy that consolidates and reinforces the capsules visual language and behaviour, while striving for consistency, clarity and improvement of the brand visibility.

  • concept, design, strategy and development
  • on product branding
  • on product communication
  • graphics and presentation

images: g-star raw 

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