claudia cimpan

work / raw research


Visual Identity for Raw Research, the internal innovation laboratory at g-star HQ. It is focused on experimenting with product design by clashing tradition and innovation.

The starting point of the concept was the centred aligned language of the brand. While in main visual language, the centre is obvious, here it becomes an invisible middle line that divides the space, generating a strong duality, predominant for the entire design process: forbidden combinations.

  • concept, design and development
  • on product branding
  • graphics and communication

images: g-star raw 2016

Next – guilt studio

Using Format